Raise awareness for the ‘Write Your Name In Korea’ campaign by the Korea Tourism Organization.
Yellow Media tapped on its network of online publishers in Malaysia, particularly World of Buzz, Funny Malaysia, The Vocket and Vulcan Post, to publish advertorials on the “Write Your Name in Korea” campaign, and test various content formats and angles to get people to participate.
In one week,
70K+ Total Page Views
50K+ Unique Readers
10K+ Total Engagement
And of course, a significant increase in participation from the audience.