Korean Tourism Organisation Content Marketing Case Study
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About The Project

The Challenge

Raise awareness for the ‘Write Your Name In Korea’ campaign by the Korea Tourism Organization.

What We Did

What We Did

Yellow Media tapped on its network of online publishers in Malaysia, particularly World of Buzz, Funny Malaysia, The Vocket and Vulcan Post, to publish advertorials on the “Write Your Name in Korea” campaign, and test various content formats and angles to get people to participate.

The results

The Results

In one week,

70K+ Total Page Views
50K+ Unique Readers
10K+ Total Engagement

And of course, a significant increase in participation from the audience.